Our Story
The first version of what became Pregnancy App was built in a living room in Romania in 2019. It was not a business plan. It was personal.
Our founder’s wife was pregnant with their first child, and like many first-time parents, they searched for an app that could track pregnancy, explain what was happening week by week, and prepare them for birth without making late-night anxiety worse.
Many apps felt bloated, filled with upsells, written in a condescending medical tone, or unclear about personal data. Some crashed. Others made birth feel scarier instead of calmer.
One night, she said: “I just want something calm. Something that helps me breathe and tells me my baby is okay. That’s it.”
So the first version was deliberately simple: a pregnancy meditation track from a licensed hypnobirthing instructor, a basic due date calculator, and a week-by-week screen describing baby development. She used it before bed. Her sleep improved. Then friends started using it, and friends told friends.
By the time their daughter was born, about 5,000 women were using the app without paid advertising. After birth, users began sending stories: a woman in Ohio used the hypnobirthing tracks during 18 hours of labor; a midwife in London recommended the app to clients; a mother of three said it was the first pregnancy where she did not dread labor.
Those messages shaped what Pregnancy App became: a calmer companion for pregnancy tracking, birth preparation, breathing practice, meditation, contraction timing, and fetal movement awareness.
— Madalin & the Pregnancy App team