About Pregnancy App

Our story

The first version of what became Pregnancy App was built in a living room in Romania in 2019. It wasn't a business plan. It was personal.

My wife was pregnant with our first child, and we did what every first-time parent does — we searched for an app. Something that could track her pregnancy. Something that could prepare us for birth. We wanted something that wouldn’t make her more anxious than she already was at 11pm on a Tuesday. She was lying in bed, wide awake, scrolling through labor horror stories.

But we couldn’t find it. Every pregnancy app we tried felt bloated with features we didn’t need. A lot of them pushed upsells at the worst possible moments. And some were written in a condescending medical tone that made you feel like a patient, not a person. Some of them asked for an alarming amount of personal data. Others crashed constantly.

One night, she came to me and said something that stuck: "I just want something calm. Something that helps me breathe and tells me my baby is okay. That's it."

I’m a software developer. I couldn't fix her anxiety about labor — I'm not a doctor. But I could build an app. So I started building.

The first version was laughably simple. A pregnancy meditation track I found from a licensed hypnobirthing instructor. A basic due date calculator. A screen that showed which week of pregnancy she was in, with a description of the baby's development. That was it. She used it every night before bed. Her sleep improved within days. She told her friends. Then those friends told their friends.

By the time our daughter was born, about 5,000 women were using the app. We hadn’t spent a single dollar on advertising. It spread because it actually helped.

After birth, something unexpected happened. Users started emailing us. Not complaints — stories. A woman in Ohio told us she listened to the hypnobirthing tracks during 18 hours of labor. She said she felt “genuinely calm the entire time.” A midwife in London recommended the app to her clients. A mother of three said it was the first pregnancy where she didn't dread labor.

Those emails changed everything. What started as a side project for my wife became something much bigger. We started building it properly — more meditations, a contraction timer, a baby kick counter, breathing exercises designed for each stage of labor. We hired audio producers. We consulted with hypnobirthing practitioners. We submitted the app for ORCHA certification (an independent health app quality assessment used by the NHS) and passed.

Today, over 200,000 mothers have used Pregnancy App across iOS and Android. We have a 4.7-star rating on the App Store with over 300 reviews. The contraction timer alone has been downloaded over 50,000 times on Google Play. We've built two dedicated companion apps — ZenPregnancy for pregnancy meditations and a standalone Contraction Timer for labor tracking.

The team is still small. We're based in Europe. We don’t have a marketing department. We don't run influencer campaigns. We build the product, we listen to feedback, and we try to make each update better than the last.

I'll be honest about what Pregnancy App is and what it isn't. It’s not a medical device. It doesn’t replace your doctor or midwife. It's a companion — a tool that sits alongside professional care and fills the gap between appointments with useful, calming, evidence-based content.

Every meditation in the app is designed to reduce fear and build confidence. Not false confidence — the real kind that comes from understanding what your body is doing and trusting it to do its job. Hypnobirthing isn't magic. It’s breathing. It’s about relaxation. It's knowing that fear creates tension, tension creates pain, and breaking that cycle makes a measurable difference for many women.

If you're reading this while pregnant, I want you to know something. You’re going to be okay. Birth can be hard. But it doesn’t have to be terrifying. Whether you use our app or not, learning to breathe through contractions and quieting your mind before labor are among the most useful things you can do for yourself. We just made an app that makes it easier to practice.

Thank you to every mother who has trusted Pregnancy App during one of the most important experiences of your life. Your stories keep us building.

— Madalin & the Pregnancy App team

Questions, feedback, or your birth story? Reach us at hello@mindtastik.com. We read every email.